Carefully planning and properly implementing the public relations campaign on internet might be much more profitable a rather large classical advertising campaign. Moreover, to perform such a company requires much less material resources. Using the mass media, the consumer is looking for information. So, if the advertising is presented in the form of independent information, it might bring more profit that the ordered advertising.
 
The public relations services offered by IKS:
▪  Making public relations strategy;
▪  Organizing "informational events";
▪  Preparing press releases, news texts;
▪  Spreading information about the event, news to on-line media, off-line information agencies and mass media;
▪  Organizing and conducting the on-line and classical press conferences;
▪  Working with consumers of the controllable mail, participants of the on-line mailing groups and visitors of the chat clubs;
▪  Organizing and implementing competitions, lotteries.