Analysis of the target group is one of the most complicated tasks while making the strategy to present the company and the product. Analysis could be split to two smaller parts: picture of the consumer and his/her relation with the product. Analysis of the very consumer is based on two basic aspects: socio-demographic picture of the consumer and his world-view.
 
We can get the socio-demographic picture of the consumer quickly enough after ordering the survey (for instance, at the market research company "SIC rinkos tyrimai") and raising such questions like: how often do you use this product; do you intend to purchase it during the coming 3-6 months. Some group will respond that it is more active in purchasing this product. Thus, this one will be your target group. You can name it by gender, education, age, income, etc. Moreover, there can be more than one target group.
 
The other question is more complex: what does effect on this group of people to purchase the product? Then it can appear one more group which does not use the product, but influences its purchase.
 
How do the target groups perceive the world? Our function is to help you to find answers to them:
▪  Analyzing the socio-demographic characteristics of the consumer;
▪  Distinguishing the most active target groups;
▪  Distinguishing the influential target group(s);
▪  What is the consumer's attitude towards the client's product?
▪  How does the consumer see the competitor's product?
▪  What product characteristics determine the choice of the production?
▪  How to relate the determining characteristics with the characteristics of the client's products?
▪  What is the best way to present it (translate the information about the exceptional features of the product into the form which would be clear to the consumer)?